Incorporating the Lived Experience Across the Total Product Life Cycle

Explore strategies for incorporating the perspectives of individuals with lived experience into pivotal clinical trials and payor decisions in this session of the iBCI-CC Fundamentals Webinar Series.

Elisabeth Oehrlein, PhD, Founder of Applied Patient Experience and former Assistant VP of Research & Programs at the National Health Council, shares insights from her leadership in Patient-Focused Drug Development initiatives and the creation of the Patient Experience Mapping Toolbox. She discusses different methods for understanding patient journeys, identifying meaningful Concepts of Interest within the appropriate Context of Use, and real-world examples from the pharmaceutical field.